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ACTOR

Don't act.

Just, be yourself.

The single direction master filmmaker Werner Herzog gave Yuichi Ishii in front of the camera. From human rental agent to film actor — an unexpected second life began.

— Journey

From Human Rental Agent to
Film Actor, and Stage Actor.

Yuichi Ishii's acting career began in a place no one expected. A man who single-handedly built a family rental business, handling thousands of requests per year, was 'discovered' by a world-renowned film director.

In 2017, a long-form feature in the prestigious American magazine The Atlantic changed everything. The article went viral on social media and caught the eye of German master filmmaker Werner Herzog.

Herzog came to Japan and cast Ishii as the lead in his film. The movie screened at the Cannes Film Festival and was released in over 20 countries. A German playwright then incorporated Family Romance's service as the 'methodology' for a stage production at Nuremberg State Theatre.

The ability to 'enter other people's lives' cultivated in the rental family field was not an acting technique — it was an understanding of humanity itself. What Herzog discovered was an overwhelming 'presence' that only a man who has lived thousands of other lives could possess.

From human rental agent to film actor, and then stage actor. An unexpected second life is documented here.

Major Works

Acting Career

From the Cannes Film Festival to Germany's state theatre, and the film adaptation of his book — tracing Yuichi Ishii's journey as an actor.

Family Romance, LLC
FILM2019

Family Romance, LLC

An extraordinary drama by master filmmaker Werner Herzog, starring a man from the family rental business. "Don't act. Just be yourself" — those words were his only direction.

Cannes Film Festival20+ CountriesRotten Tomatoes 73%
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Der unsichtbare Reaktor — ニュルンベルク州立劇場
STAGE2022

Der unsichtbare Reaktor

The Invisible Reactor

Visiting Fukushima as a German playwright's "proxy." The footage was screened on stage at Nuremberg State Theatre. The concept of the human rental agency became the methodology of an art piece.

Nuremberg State TheatreWorld PremiereFukushima x Stage Art
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レンタル × ファミリー
FILM2023

Rental x Family

Yuichi Ishii's book "The Human Rental Agency" adapted into film. A single mother's tears, dependency on family, and the truth — three stories depicting the light and shadow of rental families.

Based on: Yuichi IshiiNationwide Theatrical Release
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Media & Lectures

The Man the World Noticed

Television, newspapers, magazines, YouTube, and the podium at Harvard University. A complete record of what Yuichi Ishii has communicated as the "Human Rental Agent."

コナン・オブライエン来日取材
International Media

Covered in 20+ Countries

Conan O'Brien (TBS USA) — The popular American talk show host visited Japan and filmed an in-depth feature with Ishii, broadcasting the rental family field to the world.

BBC Documentary — British public broadcasting introduced the reality of Family Romance in a feature-length documentary.

UAE, Hong Kong, and China television appearances. Widely reported across Asia and the Middle East as "Japan's human rental service."

200+Media Appearances
20+Countries Covered
Japanese Television

All Major Networks Covered

Nippon TV, TBS, Fuji TV, TV Asahi, TV Tokyo — appeared on every major terrestrial network. Also featured on AbemaTV, Tokyo MX, Kansai TV, and more, spreading the story of the "Human Rental Agency" across all broadcast media.

テレビ出演
All Networks5 Major Networks + BS/CS/Streaming

Nippon TV

"Sukkiri" and others

TBS

Multiple programs

Fuji TV

"Wide na Show", "Miyane-shiki" and others

TV Asahi

Multiple programs

TV Tokyo

Multiple programs

AbemaTV

News programs

Tokyo MX

"Barairo Dandy"

Kansai TV

Multiple programs

The Atlantic

USA

Long-form feature — the catalyst for meeting Herzog

BBC

UK

Documentary article + video coverage

AERA

Japan

Feature article

Ministry of Defense Publication

Japan

Family proxy for SDF members

R25

Japan

Interview article

German Public Press

Germany

The social phenomenon of Family Romance

Yahoo! News

Japan

Featured multiple times

Magazines & Newspapers

Global Print Coverage

It all began with a long-form feature in the prestigious American magazine The Atlantic. The article went viral on social media, caught the eye of director Herzog, and changed a life forever. Media from around the world have been visiting ever since.

トークショー出演
YouTube & Digital Media

Multiple Collaborations
with Top YouTubers

Even in digital media with wider reach than television, Yuichi Ishii's "Human Rental Agency" continued to attract attention. Featured in official UUUM productions and on top YouTubers' channels.

play_circleUUUM Official
play_circleRaphael
play_circleTenchim
play_circleMiki Fujimoto
play_circleEmilin
play_circleAnd more
Lecture

Harvard University Lecture

2019 — Glass Award Recipient

The first Japanese person to lecture on the proxy industry at Harvard University. The "Human Rental Agency" business model was discussed at the world's most prestigious academic institution from sociological and psychological perspectives. After the lecture, he received the Glass Award.

"The first Japanese person to lecture on the proxy industry at Harvard"

ハーバード大学講演
ハーバード大学キャンパス
Filmography

movieFilms

2019Family Romance, LLCYuichi Ishii (himself, lead)Dir. Werner HerzogCannes Film Festival Screening
2023Rental x FamilyAppearanceDir. Takehito SakamotoNationwide Theatrical Release

theater_comedyStage

2022Der unsichtbare ReaktorVideo appearanceNuremberg State TheatreScript by Nis-Momme Stockmann

live_tvTV Drama

2017Keiji Yugami Episode 7Office worker roleFuji TVCo-starring Tadanobu Asano

tvTV Appearances (as himself)

Conan in JapanHimself, in-depth featureTBS (USA)Conan O'Brien visits Japan
BBC DocumentaryHimselfBBC (UK)Feature documentary
Wide na ShowHimselfFuji TV
SukkiriHimselfNippon TV
Barairo DandyHimselfTokyo MX
TBS / TV Asahi / TV TokyoHimselfMultiple programs
AbemaTV / Kansai TVHimselfNews and other programs
UAE / Hong Kong / China TVHimselfInternational broadcasters

emoji_eventsAwards & Nominations

2019Harvard University Glass AwardWonHarvard University
2021Faro Island Film Festival Best New ActorNominatedPortugal
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As an actor, Yuichi Ishii continues to question the boundary between "performing" and "living." Read his philosophy and field records.