People Rental
Yuichi Ishii
The journey of a man who delivers love greater than real
Called "Dad" by 35 children, supporting the hearts of 600 women
Yuichi Ishii
Born in Tokyo in 1982. CEO of Family Romance Inc. For over two decades, he has operated the "people rental business," delivering hope and healing to countless people through family proxy services.
Currently serving as father in 25+ families, with 35+ children who believe Ishii is their "real dad." He has also served as rental husband for 600+ women, receiving 150+ marriage proposals — all appropriately declined. He provides genuine support while maintaining appropriate boundaries with clients.
In 2017, he was featured in the prestigious American magazine The Atlantic. In 2019, he lectured at Harvard University and received the Glass Award. His book "People Rental" became a bestseller, and he has been featured in media across 20+ countries worldwide.
Ishii's work transcends mere business, positioning itself as a social mission that directly confronts the deep-rooted problem of loneliness in modern society. What he provides is not "acting" but genuine love and understanding that transcends blood ties.
Areas of Expertise
Yuichi Ishii's Life Philosophy
"What matters more than blood ties is the connection of hearts. There is no acting in true love. What we provide is the warm human relationships that society is losing."
Unconditional Love
We value deep heart-to-heart connections that transcend blood relations above all else.
Absolute Trust
Years of built trust and results ensure clients can request our services with confidence.
Continuous Support
We provide not just temporary proxy but long-term, continuous support.
Life Journey
Born in Tokyo. From childhood, deeply interested in empathizing with others
After high school, obtained care worker certification. Worked in elderly care
Received a consultation from a single mother friend. A life-changing turning point
Gained experience at an advertising agency and IT company. Tried 100+ side jobs
Founded Family Romance. Began full-scale people rental business
Began attracting attention from international media
Featured in The Atlantic magazine. Gained worldwide attention
Lectured at Harvard University. Received the Glass Award
Published book "People Rental." Became a bestseller
Featured in media across 20+ countries. Service demand rapidly expanded
As a Rental Father
Currently serving as father in 25+ families, with 35+ children who believe Ishii is their real father. Some cases have been ongoing for 8+ years. He deeply understands the importance of being present for life milestones — sports days, entrance ceremonies, graduations.
"Dad, welcome home!" Every time I hear those words, I deeply feel the meaning of this work.
As a Rental Husband
Having served as rental husband for 600+ women and received 150+ marriage proposals — all appropriately declined. He serves as emotional support for clients while maintaining appropriate boundaries. He provides support across a wide range of situations, from wedding ceremonies to everyday married life.
True happiness comes not from dependence, but from independent mutual support.
Life Journey
Yuichi Ishii (born 1981) is from Tokyo. From childhood, he excelled at observing people and had a remarkable talent for sensing others' feelings. After high school, he tried various occupations and learned the diversity of life.
Experiences Before Becoming a People Rental Operator
Sales
Mastered the art of reading people
Care Worker
Specialized knowledge in elderly care
Hospitality
Cultivated the finest service spirit
In 2004, a friend asked him to play a father at a kindergarten interview because "not having a father puts my daughter at a disadvantage." This became the start of his career as a people rental operator. He accepted casually at first, but the moment he saw the child's smile, he understood the importance of this work.
"No one can live alone. But modern society tends to forget that. I want to be a bridge connecting people. Even if it's called 'fake,' as long as it makes someone's life a little better, it's worth continuing."
— Yuichi Ishii's life philosophy
Wide-Ranging Activities
Family Romance Inc.
CEO
As Japan's first full-fledged family proxy service company, he became an industry pioneer. Currently employing 5,000+ staff and handling thousands of requests annually.
The Journey So Far
A CEO who continues to stand in the field
Ongoing Projects
Active Families
Active as rental father
Managed Staff
Nationwide network
Service Types
Meeting diverse needs
Why He Continues
The Weight of a Mission
The thoughts of a man who has touched thousands of lives
Responsibility to Society
This business started from the belief that "a society where children are disadvantaged just because they don't have a father is wrong." Having taken on the role of filling society's gaps, he can't simply quit.
Promise to Clients
Once he takes on a case, he bears responsibility to the end. Especially for rental father cases, there is a duty to continue watching over the child's growth. Abandoning it halfway is unacceptable.
"If I can make someone's life
— Yuichi Ishii's conviction
even a little better,
this work has value"
Ishii still stands in the field today. While running the company as CEO, he continues to serve as rental father in 25+ families. Why go that far? The answer is simple.
"As long as there are people who need it, I will continue."