Complete Service Guide
Yuichi Ishii, pioneer of Japan's first family rental service,
provides a comprehensive guide to all stand-in services — pricing, systems, and use cases.
Stand-In Services by Yuichi Ishii, the "People Rental Man"
In 2009, I started Japan's first "family rental" service. While many didn't understand it at first, after 15 years, our services have grown to cover not just family stand-ins, but weddings, friends, partners, audiences, apologies, funerals, elderly care, business support, and mental wellness — virtually every situation where people are needed in modern society.
Each category page below provides detailed information about the service, pricing, use cases, and my personal experience and philosophy.
All 10 Service Categories

Family Stand-In Service
Father, mother, husband, wife, siblings, children — professionals stand in for any family role. From school events to wedding introductions and memorial services.

Wedding Guest Stand-In
Attend weddings as a friend, colleague, or relative. From reception duties to speeches and entertainment. Over 12,000 completed assignments.

Friend Rental Service
Karaoke, shopping, relationship advice, theme parks — rent a friend to enjoy time together.

Partner Rental Service
Rent a boyfriend or girlfriend. For meeting parents, dates, social media photos, and more.

Audience & Event Staffing
From 1 to 300 people. Professional audience members for theater, concerts, seminars, and corporate events.

Apology Stand-In Service
Apologies to business partners, neighborhood disputes, social conflicts. Professionals handle apologies and negotiations on your behalf.

Funeral Attendance Service
Stand-in attendance for wakes, funerals, and memorial services. For those who cannot attend in person.

Elderly Care Visits
Visiting elderly people living alone, companionship, and hospital accompaniment. Standing in for family members with care.

Business Support Service
Rental secretary, business meeting companions, dinner accompaniment. Supporting trust-building in business settings.

Emotional Care Service
Listening service, encouragement team, morning calls. Professional emotional support and mental wellness care.
Request a Service or Contact Us
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